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Master’s in Marketing Analytics and InsightsOffered 100% Online

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25+ Years

Penn State has been a pioneer and trusted leader in online education for more than two decades.


No Admissions Exam

Apply quickly with no need to worry about GMAT or GRE scores.


AACSB-Accredited

This program is AACSB Accredited
This degree is offered in partnership with the AACSB-accredited Penn State Smeal College of Business.

Earn a Highly Ranked Master’s Degree — 100% Online

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Advance your career in marketing leadership with a Master of Marketing in Marketing Analytics and Insights. Gain a deep understanding of contemporary analytical tools as well as the critical thinking skills needed to leverage data to make strategic marketing decisions. You can even earn a Graduate Certificate in Marketing Analytics along the way.

Explore Your Options

Learn to leverage data to generate meaningful insights in the areas of digital marketing communications, customer experience and lifecycle, and brand management. This online master's degree program can help you articulate marketing's return-on-investment to stakeholders across your organization.

Learn more about the Master of Marketing in Marketing Analytics and Insights

Gain the core knowledge necessary to make data-driven marketing decisions. This online certificate program is ideal for marketing professionals and market researchers who wish to become more data-savvy and use digital analytics to strategically support a business.

Learn more about the Graduate Certificate in Marketing Analytics

Maximum Flexibility — Designed for Working Adults

  • Online platform allows you to study whenever, wherever
  • Complete weekly assignments at your own pace
  • Choose from multiple start dates each year
  • Freedom to take a semester off

More than 50 Online Business Programs Available

Whether you are changing careers or aiming to advance in your current position, Penn State World Campus likely has the credential you need to make your next move. 

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We Are Penn State Online

This is the real Penn State. You will take courses with curriculum developed by the same professors who teach on campus. You can expect the same caliber of academic quality that you associate with Penn State.