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Online Bachelor of Science in MarketingUndergraduate Marketing and Business Degree

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Nationally Recognized

Best Online Programs US News and World Report Bachelor's 2025
Our bachelor's degrees are highly ranked by U.S. News & World Report.

AACSB-accredited

This degree is offered in partnership with the AACSB-accredited Penn State Harrisburg School of Business Administration.

100% Online

Complete your Penn State course work at your own pace and 100% online.

Prepare for a Career in Business and Marketing Management

Penn State’s online bachelor’s degree program in marketing blends the study of traditional and digital marketing strategies and best practices to help you acquire critical business skills valued by employers across a variety of industries.

In your 100% online business and marketing courses, you can learn to conduct market research, execute traditional and digital campaigns, and use analytical tools to evaluate marketing effectiveness.

Learn more about the online Bachelor of Science in Marketing:

Learn to apply consumer behavior science to market research and strategy with this AACSB–accredited online degree program that blends traditional marketing with new and innovative industry methods in exciting course work.

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Why Choose an Online Marketing Degree from Penn State World Campus?

  • Set your own pace — Access your course work anytime, anywhere. Our online programs are designed to accommodate your busy lifestyle so you can learn on your schedule.
  • Study with expert faculty — Learn from engaging and experienced doctoral faculty with real-world corporate marketing experience.
  • Be supported by a team dedicated to your success — Benefit from academic advisers, career services, library resources, and technical support that can help you every step of the way.
  • Join an international honor society — Students in Penn State’s online marketing program can join Beta Sigma Gamma, the premier international business honor society.
  • Earn a degree from a trusted institution — Penn State World Campus has been a leader in online education for more than two decades. The diploma you earn will be identical to one earned by a student on campus.

We Are Penn State Online

This is the real Penn State. You will take courses with curriculum developed by the same professors who teach on campus. You can expect the same caliber of academic quality that you associate with Penn State.

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