Master's in Marketing Analytics and Insights Webinar
Program faculty and staff from the internationally ranked Penn State Smeal College of Business will deliver this 20-minute presentation. Please don’t miss this opportunity to discover program details and potential career benefits.
Register for the webinar to learn about:
- teaching approach and program focus
- learning objectives and outcomes
- the application process
Dr. J. Andrew Petersen
Associate Professor
Dr. J. Andrew Petersen is an associate professor of marketing in the Smeal College of Business and program director of the online marketing analytics and insights master’s degree. His research interests include measuring and maximizing customer/donor lifetime value (CLV/DLV) and customer/donor equity, managing customer product return behavior, measuring the value of word-of-mouth, selling and sales management, and linking marketing metrics to financial performance. His research has been published in many top academic journals, including Journal of Marketing, Journal of Marketing Research, Harvard Business Review, MIT Sloan Management Review, and The Wall Street Journal.
Michelle Rockower
Managing Director, Smeal College of Business Online Specialty Master’s & Certificates
Michelle Rockower joined the Smeal College of Business in 2017. During the last six years, she has assisted with the launch of 17 new online graduate business programs. As managing director, Michelle oversees all of the administrative and operational aspects of the online specialty programs.